BMX riding is a thrilling and challenging sport that has gained popularity among both young and old. With its roots in motocross, BMX combines elements of racing, freestyle, and stunts to create a unique and exciting experience. One brand that has become synonymous with BMX is Hyper, known for its high-quality frames and components. However, recent criticism has been levied against Hyper for its questionable marketing tactics, which involve putting the Hyper brand on cheap bikes sold at discount stores. This raises questions about the ethics of using the endorsements of pro riders to sell lower-quality products to inexperienced riders.
In this article, i’ll explain why Hyper does what it does and how it may harm BMX.
Reasons to Avoid Hyper
- Misleading marketing tactics: Hyper has been criticized for its marketing strategy, which involves putting the Hyper brand on cheap bikes sold at discount stores. This can be misleading to new riders who see their favorite pro riders doing tricks on high-end Hyper bikes, and then see the same brand on cheaper bikes at a discount store.
- Poor quality: The bikes sold at discount stores with the Hyper brand may not be built to last or help riders progress in the sport. These bikes may break easily or have poor geometry, making it difficult for the rider to improve.
- Ethical concerns: The use of pro riders’ endorsements to sell lower-quality products to inexperienced riders raises questions about the ethics of Hyper’s marketing tactics. It is important for companies to be transparent about the quality of their products and not rely on misleading marketing strategies.
About Hyper
Hyper BMX is a brand of BMX bikes that is known for its high-quality frames and components. However, the company has been criticized for its marketing strategy, which involves putting the Hyper brand on cheap bikes that are sold at places like Walmart. This can be misleading to new riders who see their favorite pro riders doing tricks on high-end Hyper bikes, and then see the same brand on cheaper bikes at a discount store.
Hyper Marketing Strategy
The problem with this marketing strategy is that it can lead to new riders purchasing bikes that are not built to last or help them progress in the sport. These bikes may break easily or have poor geometry, making it difficult for the rider to improve. This can lead to disappointment and potentially even discourage people from continuing to ride BMX.
My Thoughts
While it is not necessarily deceitful, this marketing strategy raises questions about the ethics of using the endorsements of pro riders to sell lower-quality bikes to inexperienced riders. It is important for companies to be transparent about the quality of their products and not rely on misleading marketing tactics to sell them.
In conclusion, Hyper BMX is a well-known brand in the world of BMX riding. However, the company has faced criticism for its marketing tactics, which involve putting the Hyper brand on cheap bikes sold at discount stores. This can be misleading to new riders and raises questions about the ethics of using pro riders’ endorsements to sell lower-quality products. Additionally, the quality of these bikes may not be up to par, leading to disappointment and potentially even discouragement from continuing to ride BMX. It is important for companies to be transparent about the quality of their products and not rely on misleading marketing strategies.
